Our Design Process
Research. Design. Evaluate
With ethnographic research and In-Depth-Interviews, we gain extensive insights into the experiences, habits, and needs of your potential users. Based on those results we create frameworks like personas and user journeys, on which we base all strategic and design decisions.
Research
Aligning the Gap between the User’s Need and Business need
Problem statement
Problem Statements are like Compasses in the Wilderness of Ideation.
Quantitative Research
Quantitative research is expressed in Numbers and Graphs. It is used to test Confirm Theories and assumptions.
Qualitative Research
Qualitative Research is expressed in words. It is used to understand concepts, thoughts or experiences.
Heuristic Evaluation
Evaluate an existing product based on a set of Usability Guidelines, the Target Users, and their Tasks.
Design
Visual Representation of an Product
Site Map and User Flow
Site Map and User Flows Provides User’s Movement through the product, mapping out each and every step the User takes - from entry point through out the final interaction.
Wireframes
We Simplify the story that specifically focuses on Prioritization of Content, Functionalities and Behaviors.
Evaluate
Testing state of the Product
Prototyping
We test the Product by creating a usable mockup for initial feedback
Usability Testing
We Conduct the testing through the First Impression Test, Expression Test, Bench Mark Test and form the Surveys and Questioner
