A Case Study on Organic Growth in the UAE Market
Timeline
Ongoing
Industry
IT Services
Services
On-page and Off-page SEO
Website optimization
Blog writing
Type
SEO
About Venture Plus
Venture Plus Consultancy Services, founded in 2008 and based in Abu Dhabi, is a trusted business consultancy offering company formation, PRO services, and corporate support across the UAE. While their offline reputation was well-established, their digital presence wasn’t generating the visibility or inquiries needed to support growth.
To address this, Venture Plus partnered with Kavinu, a global SEO and digital strategy provider, to implement a focused plan to improve their search performance and attract qualified traffic.
The Challenge
Venture Plus had a live website and some blog content, but they weren’t appearing in search results for high-intent, local queries. Their main challenges included:
- No visibility for keywords like “PRO services in Abu Dhabi” or “business consultancy UAE.”
- Blog posts were published but not optimized for SEO or user intent.
Technical issues such as slow page speed, poor mobile performance, and lack of schema markup. - A limited backlink profile, reducing domain authority and trust.
- No strategy to appear in featured snippets or Google’s People Also Ask (PAA) sections.
With increasing competition, especially from companies investing in SEO, Venture Plus needed a long-term, organic solution.
Our SEO Strategy
Kavinu developed a comprehensive SEO plan tailored to Venture Plus’s service offerings and target market in the UAE.
Website Optimization
We restructured and rewrote key pages with high-intent keywords including:
- company setup Abu Dhabi
- PRO services UAE
- IT consultancy Abu Dhabi
Content was organized with better headings, internal linking, and SEO-friendly metadata. The goal was to ensure that potential clients could find the brand when searching for business support services in Abu Dhabi.
Blog Content & Search Intent
Rather than discarding existing content, we optimized it around real search queries using PAA data and Answer Engine Optimization (AEO) principles.
New blog articles were added to answer questions such as:
“How to start a business in Abu Dhabi”
“What are PRO services and why are they important in the UAE?”
“Which is better: Mainland or Free Zone license?”
Structured FAQ sections were added to each blog post to improve chances of appearing in featured snippets.
Technical SEO Improvements
We conducted a full technical audit and implemented key fixes:
- Improved mobile and desktop page speed
- Fixed crawl errors and sitemap issues
- Added schema markup to service and blog pages
- Enhanced Core Web Vitals performance
These changes ensured the website was accessible, fast, and properly indexed.
Backlink Building & Domain Authority
We secured 168 high-quality backlinks, with 92% being follow links, using a mix of:
- Guest posting
- Regional business directory submissions
- Link outreach to niche-relevant sites
This approach helped increase authority and trust signals — essential for ranking in a competitive local space.
Results (January–May 2025)
January
May
Keyword Rankings (June 2025)
Digital PRO services in UAE
Rank #1
Best PRO services in Abu Dhabi
Rank #12
IT consultancy services Abu Dhabi
Rank #11
Why This Matters for You
Venture Plus didn’t need a total rebrand — they needed visibility. With optimized content, technical cleanup, and smart keyword targeting, we helped them appear where their customers were searching.
And if you’re searching for an SEO company Abu Dhabi businesses trust to deliver real results, you don’t need a local vendor — you need a strategy that works.
Kavinu works with clients across the UAE and beyond to deliver tailored, results-driven SEO strategies. Whether you’re a startup, consultancy, or growing enterprise, we’ll help you compete in search — and win.
Get Started
You don’t need a local agency to rank in local search — just a strategy that works. Whether you’re targeting the UAE or expanding globally, we help you compete with any SEO company Abu Dhabi businesses turn to.